Founders Kiki and Alex couldn't understand why a plastic bag (that would be around for potentially millions of years) was used to clean up a dog poop that would decompose in just a few weeks. Their solution was to produce 100% compostable pet products.
The idea of 'Adventure' neatly tied together the brand values of enjoying the great outdoors, friendship, and joy . 
I gave it a playful logo, friendly colour palette, and simple illustrations to help it stand out amongst other eco products on the market. 
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